The Tuatara Blog
Tuatara’s second ever billboard is now up in Auckland. It is on Posonby Road and has the cheeky message that Tuatara can be “just like one of those premium international lagers, only good.” The billboard is near the Golden Dawn bar which has been turning heads since it opened in December. Behind the “speak-easy” style non-entrance, Hallertau and Tuatara beers are flowing. Our Sales Manager Will reckons bottled Tuatara APA in particular has been “going off” in this trendy bar which is “rammed and crammed” most nights.
With the Auckland Food Show upon us this week, we have been thinking about our northern cousins. Auckland is New Zealand’s biggest market for pretty much everything and that certainly includes beer. The craft beer scene there has been bubbling away for a while with a couple of really excellent outlets doing their best in a sea of fizzy lagers. In recent months however, momentum seems to be building, both from new venues starting up and existing venues really making an effort to improve their beer selection and service.
Tuatara Brewing is famous all over the world, particularly the bit south of Levin, for the quality of its beers. So when American carmaker Shelby Supercars decided to name their flagship model after us, we were excited and flattered but hardly surprised.
Continuing our slow but steady climb up the technology mountain, the Tuatara website has undergone a full re-design, update and upgrade. We would encourage you to have a good look around, read the new material and maybe play with some of the cool new gizmos our techies have set up.
There has been a great deal of interest in the announcement that a new brewpub will open in Wellington’s Bond Street before the Rugby World Cup. The yet-to-be-named establishment will be located in the upstairs premises at 14 Bond Street which previously housed ventures such as Syn Bar, the Ruby Lounge and even the old Loaded Hog.
Each year, the Wellington Gold Awards recognise the very best in Wellington business. Run in association with the Dominion Post, they have become the region’s premier business awards. Last year, we were delighted to be selected as a finalist in the Emerging Gold (smaller enterprises) category. On May 18 2011, we went one better when Tuatara Brewing Company won the Emerging Gold award.
Like most people, we are very fond of the humble Tuatara – those uniquely New Zealand reptiles which are the sole survivors of an order which all but died out over 200 million years ago.
One of the main functions of this blog is to highlight some of the exceptionally cool venues which have made the decision to stock our beers. At Tuatara, we acknowledge that, because of the way our industry runs, making that choice is not always as easy as it should be in an ideal world, and there can be some costs or lost incentives involved.
Dr Samuel Johnson – poet, essayist, moralist, literary critic, biographer, editor and lexicographer.but best known to most Kiwis as the fat dictionary guy on Black Adder the Third – famously said "There is nothing which has yet been contrived by man, by which so much happiness is produced as by a good tavern or inn."
In late February, the staff at the Tuatara office were busy completing the company’s application for the 2011 Wellington Gold Awards. These awards are sponsored by The Dominion Post and are basically the premier annual business event for the Wellington region. Readers may recall that we were finalists in the Emerging Business category last year, though we were pipped to the Award by Yellow Brick Road who were worthy winners.