The Tuatara Blog


Each year, the Wellington Gold Awards recognise the very best in Wellington business. Run in association with the Dominion Post, they have become the region’s premier business awards. Last year, we were delighted to be selected as a finalist in the Emerging Gold (smaller enterprises) category. On May 18 2011, we went one better when Tuatara Brewing Company won the Emerging Gold award.

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Like most people, we are very fond of the humble Tuatara – those uniquely New Zealand reptiles which are the sole survivors of an order which all but died out over 200 million years ago.

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One of the main functions of this blog is to highlight some of the exceptionally cool venues which have made the decision to stock our beers. At Tuatara, we acknowledge that, because of the way our industry runs, making that choice is not always as easy as it should be in an ideal world, and there can be some costs or lost incentives involved.

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Dr Samuel Johnson – poet, essayist, moralist, literary critic, biographer, editor and lexicographer.but best known to most Kiwis as the fat dictionary guy on Black Adder the Third – famously said "There is nothing which has yet been contrived by man, by which so much happiness is produced as by a good tavern or inn."

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In late February, the staff at the Tuatara office were busy completing the company’s application for the 2011 Wellington Gold Awards. These awards are sponsored by The Dominion Post and are basically the premier annual business event for the Wellington region. Readers may recall that we were finalists in the Emerging Business category last year, though we were pipped to the Award by Yellow Brick Road who were worthy winners.

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Monday was a milestone day for the Tuatara Brewing Company. With the help of a large crane, we installed our first ever billboard on Cable Street in central Wellington. It’s near Te Papa, the Capital’s number one tourist destination, so we figured there should be plenty of traffic going past and eager to learn something about our beers.

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The rumours are true – Tuatara Brewery is now part of a multinational corporation after being purchased at last week’s Auckland Beer Festival in Ellerslie Racecourse.

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It may be some time before you see Tuatara adverts on the television. Until then, we have to find different ways to stay in touch with our customers, potential customers, friends and venues. We are active on Facebook, Twitter and even follow the old ways of face-to-face meetings, usually over a pint or two.

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We are often complimented about our rather cool brewery name and asked why we picked it ahead of other native New Zealand animals such as the Grand Skink, Kauri Snail or Long-Tailed Bat. Frankly, we just liked the Tuatara’s attitude.

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On Friday 4 March 2010, the Brewer’s Guild of New Zealand and the Society of Beer Advocates organised six simultaneous events in Wellington, Auckland, Hamilton, Dunedin, Nelson and Blenheim to raise money for Christchurch Earthquake relief efforts. These events were on top of fund-raisers done by individual bars and breweries such as Galbraith’s, Hashigo Zake and Malthouse.

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