The Tuatara Blog
This is the first of two posts detailing some significant recent developments at Tuatara Brewing Company. Basically, we have new beers and a new brewery – it does not get much more exciting than that. First up, it’s all about the beer. On 1 May 2012 Tuatara will have an unprecedented four APAs on sale. That number includes one welcome return and two brand new brews. We will be celebrating the occasion with launch parties in a number of cities around the country.
World renowned drinks and travel writer Stephen Beaumont is currently touring New Zealand to take a close look at our flourishing craft beer industry. The author of A Taste for Beer, The Premium Beer Drinker’s Guide and the forthcoming World Atlas of Beer (co-written with Tim Webb), has been brought to New Zealand by Tuatara Brewing Company, Moa Brewing Company, New Zealand Hops and Cryer Malt. Mr Beaumont will spend almost a week visiting breweries and bars in Auckland, Wellington, Blenheim, Nelson and Christchurch.
One of the most important aspects of running a successful Kiwi business is giving back to the community. Tuatara Brewing Company has always been proud to sponsor and support a range of worthy community groups and events. We have a special affinity for the Tuatara up at Zealandia Wildlife Sanctuary which is unsurprising since their species was the inspiration for our brewery name.
At a packed function in the iconic Southward Theatre, Tuatara Brewing Company recently picked up the supreme award at the Electra Kapiti Horowhenua Business Awards. The head judge Suzanne Snively said Tuatara Brewery was an "exceptional company" that the region should be very proud of. She recommended people “watch their further progress with enthusiasm and anticipation."
Last week, the annual prestigious Deloitte Fast 50 index of New Zealand’s quickest growing businesses was announced and Tuatara Brewing Company was stoked to not just make the list for the third straight year but to also jump two spots up to number 32. This was based on our growth rate of 216.24%. We were also delighted to be crowned the fastest growing manufacturer in the Wellington/Lower North Island region.
If you are one of the 1,421 people who currently follow Tuatara on Twitter (@tuataranz - Onboarding excellence in beer ideation with 360 degree leveraging of scalable hop-related competencies), you will have noticed a series of cryptic posts regarding the future of Tuatara APA, our fast-selling American Pale Ale.
Even by our own high standards, last week was big. All our Tuatara beers were entered in to the 2011 Brewer’s Guild of New Zealand Awards and on Thursday the results were announced at a rather good dinner in the Old Town Hall. Friday and Saturday were Beervana, the very successful re-launch of the country’s biggest beer festival with a new owner, at a new venue and with a few format tweaks. Over five thousand patrons came through the door which means it was a success by any measure and Tuatara was well represented on the concourse.
Tuatara’s second ever billboard is now up in Auckland. It is on Posonby Road and has the cheeky message that Tuatara can be “just like one of those premium international lagers, only good.” The billboard is near the Golden Dawn bar which has been turning heads since it opened in December. Behind the “speak-easy” style non-entrance, Hallertau and Tuatara beers are flowing. Our Sales Manager Will reckons bottled Tuatara APA in particular has been “going off” in this trendy bar which is “rammed and crammed” most nights.
With the Auckland Food Show upon us this week, we have been thinking about our northern cousins. Auckland is New Zealand’s biggest market for pretty much everything and that certainly includes beer. The craft beer scene there has been bubbling away for a while with a couple of really excellent outlets doing their best in a sea of fizzy lagers. In recent months however, momentum seems to be building, both from new venues starting up and existing venues really making an effort to improve their beer selection and service.
Tuatara Brewing is famous all over the world, particularly the bit south of Levin, for the quality of its beers. So when American carmaker Shelby Supercars decided to name their flagship model after us, we were excited and flattered but hardly surprised.