The Tuatara Blog
Last week, the annual prestigious Deloitte Fast 50 index of New Zealand’s quickest growing businesses was announced and Tuatara Brewing Company was stoked to not just make the list for the third straight year but to also jump two spots up to number 32. This was based on our growth rate of 216.24%. We were also delighted to be crowned the fastest growing manufacturer in the Wellington/Lower North Island region.
If you are one of the 1,421 people who currently follow Tuatara on Twitter (@tuataranz - Onboarding excellence in beer ideation with 360 degree leveraging of scalable hop-related competencies), you will have noticed a series of cryptic posts regarding the future of Tuatara APA, our fast-selling American Pale Ale.
Even by our own high standards, last week was big. All our Tuatara beers were entered in to the 2011 Brewer’s Guild of New Zealand Awards and on Thursday the results were announced at a rather good dinner in the Old Town Hall. Friday and Saturday were Beervana, the very successful re-launch of the country’s biggest beer festival with a new owner, at a new venue and with a few format tweaks. Over five thousand patrons came through the door which means it was a success by any measure and Tuatara was well represented on the concourse.
Tuatara’s second ever billboard is now up in Auckland. It is on Posonby Road and has the cheeky message that Tuatara can be “just like one of those premium international lagers, only good.” The billboard is near the Golden Dawn bar which has been turning heads since it opened in December. Behind the “speak-easy” style non-entrance, Hallertau and Tuatara beers are flowing. Our Sales Manager Will reckons bottled Tuatara APA in particular has been “going off” in this trendy bar which is “rammed and crammed” most nights.
With the Auckland Food Show upon us this week, we have been thinking about our northern cousins. Auckland is New Zealand’s biggest market for pretty much everything and that certainly includes beer. The craft beer scene there has been bubbling away for a while with a couple of really excellent outlets doing their best in a sea of fizzy lagers. In recent months however, momentum seems to be building, both from new venues starting up and existing venues really making an effort to improve their beer selection and service.
Tuatara Brewing is famous all over the world, particularly the bit south of Levin, for the quality of its beers. So when American carmaker Shelby Supercars decided to name their flagship model after us, we were excited and flattered but hardly surprised.
Continuing our slow but steady climb up the technology mountain, the Tuatara website has undergone a full re-design, update and upgrade. We would encourage you to have a good look around, read the new material and maybe play with some of the cool new gizmos our techies have set up.
There has been a great deal of interest in the announcement that a new brewpub will open in Wellington’s Bond Street before the Rugby World Cup. The yet-to-be-named establishment will be located in the upstairs premises at 14 Bond Street which previously housed ventures such as Syn Bar, the Ruby Lounge and even the old Loaded Hog.
Each year, the Wellington Gold Awards recognise the very best in Wellington business. Run in association with the Dominion Post, they have become the region’s premier business awards. Last year, we were delighted to be selected as a finalist in the Emerging Gold (smaller enterprises) category. On May 18 2011, we went one better when Tuatara Brewing Company won the Emerging Gold award.
Like most people, we are very fond of the humble Tuatara – those uniquely New Zealand reptiles which are the sole survivors of an order which all but died out over 200 million years ago.