The Tuatara Blog
While we're definitely of the opinion that "it's what's inside the bottle that really counts", we've always paid a great deal of attention to how we put ourselves on display as a brand. We closely watch the triumphs and fails of our competitiors in the market, and we know that brand direction, design, and marketing is of vital importance to how people choose to approach your products - both as drinkers and media critics.
This year at the Hong Kong International Beer Awards our Pilsner was judges best in class, being named Top Pilsner by a panel of 10 judges and beating out dozens of other impressive international contenders. Check out the awards lineup to see what sort of company we're keeping over there!
After the successful launch of our Belgian Tripel at LBQ early this year, it only made sense to have a crack at a similarly originated Belgian style ale, the Dubbel. The first batch of "Tuatara Dubbel" is now ready, and we'll be releasing it on tap in Wellington and Auckland over 21st - 22nd August.
Last night was the annual Brewers Guild of New Zealand Awards - the official New Zealand beer awards ceremony that highlights the best of local and international beer.
Many of you will have already tried our latest release, the Black Light Stout. Black Light has been happily flowing from the taps of many Wellington watering holes over the past month, and it's also made a tap debut at some of the country's best out-of-Wellington beer venues, such as Galbraith's in Auckland and Pomeroy's in Christchurch.
What a lot of you won't realise is that the 500ml bottles we've just released, or more specifically the labels, are actually quite special. Much like our 3D themed Double Trouble IIPA, the Black Light Stout beer label offers our drinkers a healthy dose of eye-melting goodness.
As many of you will have read in the media over the past 24 hours, we have sold a 35% stake in Tuatara Brewery to Wellington investment company Rangatira Limited. The transaction which was completed 2 days ago (Tues 18th June) will strengthen our balance sheet, provide funding to expand the capacity of our new brewery, and lift production to meet the ever growing public demand for our products.
While we're very proud of our hard work and tasty beer, it's always humbling to be recognised officially by our peers, customers, and the media as offering some of the best beer out there today.
Australia's preeminent beer awards ceremony, the Australian International Beer Awards (AIBA) took place on the night of Thursday May 23 at Peninsula in Melbourne's Docklands.
On the evening of April 17th, a well deserved celebration was held across three Tory Street venues in Wellington to celebrate the milestone of $1million dollars of crowdfunding raised through PledgeMe's online platform.
We at Tuatara were stoked to be given the opportunity to provide the well deserved beverages for these celebrations, and we were happy to hear that our brews were thoroughly enjoyed by guests throughout speeches, live entertainment, and of course some solid partying across Puppies, Poquitos, and Hawthorn Lounge.
It's been a while since we last posted. It seems like just yesterday we were releasing the Tuatara Tripel at LBQ - but of course it's actually been almost two months. So apologies if you've seen Tuatara things and events happening and have come here for the gossip. On that note, let me take this opportunity to remind you that we indeed have a Facebook page which we update regularly with info and field questions from you lot.
This blog formally announces the launch of our latest beer, 'Tuatara Belgian Tripel'.
Tripel is a Belgian style strong golden ale packed full of flavour, most notably from its Ardennes yeast and Styrian Goldings Hops, and sits at a respectable 8.5% ABV.
Tripel will be launched on tap at LBQ (Little Beer Quarter) on Wednesday 27th Feb from 6pm. After that event it will be available in 650ml bottles like our Double Trouble.